Featured Work
Get ready to be surprised
Life is like the second-hand section at an IKEA store; you never know what you will get. The only guarantee though, you will always be surprised by the price, and maybe your favourite IKEA product too. Made for 31 markets, based on one true customer experience.
Bring it back every day
4% of the world's second-hand furniture is from IKEA. Not because of one big moment, but because every single day, in every market we operate in, we open our doors and buy our furniture back. No questions, no hassle, just a promise kept. The brief was simple: make sure everyone knows the door is always open.
IKEA Home Improver
IKEA basically invented DIY. But it was 2025, and not everyone wanted to do it themselves anymore. So instead of losing those customers to someone else, we brought the professionals in. Four films, three markets, one simple truth: sometimes you just need a little help. Now rolling out globally through 2026 to 2028.
We're better together
IKEA has always stood for inclusion, long before it was a talking point. This film was a chance to say that again, louder, at a time when it needed saying. A cast as diverse as the world IKEA serves, a narrative that didn't preach, and an idea that took a year to get approved. Worth every meeting.
Moving homes is stressful enough
Moving homes is stressful enough. We took the hard parts off the list, so you can get to the best part of creating your new home. Four films, piloted in the UK market in 2024.
An ode to farmers
Farmers don't have the luxury of a bad year. One ill-timed rainy day can undo months of backbreaking labour, talking to them must come from a place of humility, honesty, and a shared truth: "to grow is life." Fifteen days of non-stop shooting across the fields of India, in all weather, sleeping in cars and fending off blood-sucking leeches. This film was backbreaking, but it was a labour of love and a deep respect for the people who feed us. Our audience loved cinema, and that's what we set out to create.
Google gets it done
From educating people on how to search, how to get financial advice, and how to put their business on the map, to launching Google Assistant in India. One big brand, many approval processes, and 6 films that kept Indian insights front and centre.
