Social Assets — Add-on Services
IKEA · Home Move & Setup · UK Pilot · 2024
IKEA Home Move & Setup was a bundled service offering for people shifting homes — combining moving and setup services so customers could walk into a home that was already theirs.
Moving homes is stressful enough. We took the hard parts off the list, so you can get to the best part of creating your new home.
Four films, each finding a specific moment of that transition — the bedroom, the living room, the kitchen — and showing what it feels like when someone else handles the setup. Piloted in the UK market in 2024.
Four Films — 9x16
Social Assets — Add-on Services
"Moving homes is stressful enough. We took the hard parts off the list."
The brief was simple: make a new IKEA service feel relevant to one of life's most stressful moments. The films found the human truth in each room — not the furniture, but what it feels like when your new home is already ready for you.