Google India · Three Campaigns · 2018—2021
The launch campaign for Google Assistant in India. The insight: life is full of more interesting and important things to do. So let your assistant take care of the rest. Four films, four everyday Indian moments, one simple truth — you don't have to do everything yourself anymore.
Directions Film
List Film
Save Film
Text Film
Google Search as a financial advisor — accessible, judgment-free, always available. Indians ask their phones the financial questions they're too embarrassed to ask anyone else. The film made that relatable without making it patronising.
Campaign Film
Small business owners in India who had never thought of themselves as having an "online presence." The film made Google My Business feel like the most natural next step for their business — not a technical barrier.
Campaign Film
"There are more interesting things to do. Let your assistant handle the rest."
Three campaigns, three different Google products, the same underlying principle: technology is only interesting when it solves a problem someone actually has. Find that problem and the campaign writes itself.