MyGlamm · Product Films · Beauty
MyGlamm is a direct-to-consumer beauty brand that wanted to stand for something beyond product claims. The brief: make two hero products feel like intelligent choices, not just impulse buys.
Two films — Superfoods Kajal and Liquid Matte Lipstick. Each one finding the intersection between product truth and human behaviour. Beauty that earns its place in a smart woman's routine.
Superfoods Kajal
Liquid Matte Lipstick
"Product truth + human behaviour = a film that earns its place."