Social Media · Print · Digital
When a missing Van Gogh painting turned up in an IKEA bag, one line did the work for every IKEA market worldwide. Picked up by IKEA USA, Canada, UK, Netherlands — and Mad Over Marketing with 5.5K likes. One idea, adopted globally without a word changed.
Six animated display banners for the Home Move & Setup campaign. Each one finding a different stress point of moving and turning it into a reason to call IKEA. "Moving doesn't need to be a nightmare. A lot to handle. Draining."
Social media content for Foodpanda India — from Earth Day to flash sale campaigns. Consistent brand voice that stays playful without becoming forgettable. "All crunch. No cash." "LSD — Love for Shakes & Desserts."
Social content for Ebco, an ergonomic hardware solutions brand. The challenge: make furniture fittings feel interesting. Every line had to make a product truth sound like a human observation. "Good blood flow is as important as a good work flow." "Now your cutlery won't cross the line."
A campaign for Freecharge's cashback offer at Shoppers Stop. The insight: Indian shoppers always have a complaint about fashion retail. The copy made those complaints the campaign. Sharp Hinglish wordplay that felt like something your friend would say, not an ad.
